Keep your customers from straying

Stop your customers going to the city or your opposition to buy something you have at the same price.
More and more people are using the internet to find products and compare prices.
Most people assume that they can only get certain products in the big city stores, and
with out your presence online you are missing potential customers.

"The findings of a...survey [in February 2004] of more than 5,000 online buyers conducted by The Kelsey Group and BizRate.com reveal that local commercial searches - those seeking merchants 'near my home or work' - represent 25.1% of all searches being performed by online buyers, more than double the amount previously estimated by analysts."